Course Syllabus

PUR: 502.1 Business Start-Up and PUR:502.2 Nonprofit Start-Up


Required Readings:

Finding Your Purpose in 15 Minutes, (read entire book)

Starting Your Business from the Unemployment Line (read entire book)

Inclusion the Art of Story-Listening (Chapter 9: Grounded Theory on the Process of Finding Purpose)

Suggested-Online Coaching (30-60 Minutes)

Step 1 Find Purpose

Learning Objectives:

( ) Develop a Personal Purpose Proposition statement

i.e. John uses art education to help children ages 8-12 cope through self expression

( ) Develop an entity mission statement

i.e. Artworks utilizes art education to help middle school students express themselves

( ) Complete post-course survey (

Step 2 Your Vision

Reading -Inclusion the Art of Story-Listening (entire book)

[focus on how co-authors are developing their self-narratives and using vulnerability to connect with the reader. Allow your website Mission Statement to set up your backstory which describes why your new venture connects with your life-narrative and why this is your purpose in life]

Learning Objectives:

( ) Create a new or existing free gmail account for your new entity

( ) Build your free website using a template and add the 7 informational items to homepage

( ) Add your backstory and self-narrative that will connect to readers

( ) Publish your 1 page website and do a little happy dance! Really do the dance it helps to put on your favorite song

Step 3: Get Legal

Learning Objectives:

( ) Complete sf4 form online to obtain Employer Identification Number (EIN) at (sole proprietor or new nonprofit organization). For additional help call the IRS and file over the phone 1 800-829-4933

Step 4: Banking

Coaching (0-15 Minutes)

Learning objectives

( ) Open a business bank account

( ) Connect your new bank account to e-commerce (i.e. square, stripe, paypal, eventbrite,, kindle publishing, lulu, etc.)

( ) Connect e-commerce weblink or embedded code to your new website as a booking, service offering, or product.

Step 5: Business Model

Learning Objectives

( ) Complete 1-page business model

( ) Update price points, products and services to website

( ) Sell or donate a minimum of 3 services or products and list 3 recommendations/quotes/pictures on your website

( ) Create an accountability calendar to plan and track consistent work hours, cold calls, interviews, and sales.

( ) Complete Purpose University Final Participation Certificate Exam Survey

( ) Sign-up for the Purpose University Graduates masterclass networking group on linked-in

Ongoing Learning Objectives

( ) Update website and create marketing tools to push traffic i.e. blog, youtube, Instagram, Facebook etc.

( ) Cold Call, mass mail, email, or solicit to obtain least 100 direct asks through in-person meetings or live calls to potential targets

( ) Track these 100 direct asks, evaluate your win percentage and the feedback from "NO's". This will calculate your closure rate. A rate of above 3% is great for startups. Stay positive and don’t burn bridges if someone says no. After you gain more insight from these 100 direct asks and go back to your business model and make edits from you’re the new information you have collected.

( ) If you can hire a local business coach at least once per month to serve as an accountability partner to provide great advice, networks, and follow-up homework. If you can’t find one locally use the Purpose University Mobile app to book a coach online to fit your schedule.

( ) Sign up for discounted services at


The information contained in this course is for general information purposes only. While we endeavor to keep the information current and correct, we make no representations or warranties of any kind, express or implicit, about the completeness, accuracy, reliability, suitability, or availability with respect to the course or the information, products, services, or related graphics. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage, including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising out of or in connection with the use of this course. Reproducing and distributing this material without the written permission of Drakeford, Scott, & Associates, LLC is strictly prohibited.

© Copyright. Drakeford, Scott, & Associates, LLC and its affiliate non-profit corporation, Purpose University. 2018. All rights reserved.

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